With 10 years as a Software Test Engineer in both Manual and Automation my main focus has always been “Is this good for the user” and not just does it work. I have always had a passion in life for helping others, from working behind the counter in a local DIY store advising people the best approach to painting a wall to ensuring that a button not only does what its meant to, but also that it looks and feels right. Prior to that I served my time as a carpenter and shop fitter where I would need to design a solution to make things work when building a stud-wall or making a gate from scratch to ensure not only does it stand up, but also does it do its job right and even how does it look.

In design, my approach isn’t just does this solve a problem or does it fit with its surroundings but also does it communicate to the user its intent and does it feel right. A user should never need to think about what they are doing when something is designed right, the action that needs to be performed by the user should be instinctual.

Because I believe this, and because of the way I look at the world around me, I believe that if something isn’t simple then its not done right. Things should never be complicated.

Simplicity in design is instinct by nature, but simplicity for the sake of it is lost meaning.

I am a designer, I am a user, I am a coach, I am a human.